Barbara Babcock

b.a. babcock & Associates, llc - global learning consultants

Learning Strategies That Drive Business Success

a smart approach to learning

Do you know what your learners need to succeed in today's workplace?

B.A. Babcock & Associates combines proven learning leadership strategies with technical acumen to build high performing teams. We design and implement transformations that support performance excellence for multi-generational learning audiences. We are experienced project leaders with expertise in instructional systems design, leadership development, content curation, communication and collaboration, learning technologies and change management.

Key Competencies:
  • Global learning strategies and learning transformations
  • Instructional systems designer and instructional technology leadership
  • Curriculum strategy
  • Change management and project management
  • E-learning technical standards (SCORM, AICC, xAPI)
  • Mobile learning and performance support
  • Gamified learning
  • Team leadership, talent development and mentorship
  • Technical writing and process flow documentation

Knowledge doesn't solve the problem. The key is applying the right knowledge in the right way, at the right time. If these three 'rights' aren't in place, the end result is probably wrong.

best advice ever

"Make mistakes. If you don't make mistakes, you're not doing anything."

strategies for success

  • Money Style Personal Money Management      2003-2006
    Won $300K+ in grant funding for community based and online financial education
  • Strategic Initiative: Design Talent Development      2011-2015
    professional development FOR GLOBAL AUDIENCE; NO HARD COSTS; 100% PARTICIPATION
  • Mobile Learning Project     2011-2013
    six sigma quality learning reduced TRAINING TIME BY 55%
  • Global Field Enablement Learning Portal     2014-2015
    PERSONALIZED LEARNING SCALABLE TO A GLOBAL AUDIENCE; INCREASED SPEED TO COMPETENCY BY 50%
  • Learning Transformations      2015-2017
    REDUCEd new hire onboarding time by 25-33% with cost saves of $6000 PER CLASS

degrees

  • Bachelor of Arts, Economics
    university of dallas, irving, tx
  • Master of Arts, Educational Technology Leadership
    george washington university, washington d.c.

board memberships & advisory roles

  • HSMAI of the Florida Keys
    founding board member, former president, hero award winner
  • Fair Housing Opportunities for Excellence (HOPE)
    board member for fair housing agency
  • Waterford Courtyards HOA
    board member for community association

Interests

  • Photography
    Emerging professional photographer specializing in landscape and nature

Barb Babcock - PROFESSIONAL BACKGROUND

  1. July 2017 - May 2025
    Global Learning Consultant, Global and National Corporate and Non-Profit

    Instructional design consultant and learning project leader for business  partners in the US and Canada. Professional advisor for learning technologies, best practices for curriculum design, and learning content curation.

  2. June 2003 - March 2008
    Director of Outreach & Education, Consumer Credit Counseling Service

    Designed and developed instructor-led and web-based educational seminars and train-the-trainer events in accordance with principles of adult learning. Built mutually beneficial partner relationships with clients and contacts; solicited and won funding from business and foundation partners; delivered 300+ classes annually.

    • Secured grant funding of $150K+ annually, supporting financial education classes. 
    • Built moneystyle.net, the first online financial education resource for a non-profit agency in Florida.
  3. March 2008 - May 2009
    E-Learning Curriculum Specialist, Miami Dade College

    ranslated instructional design theories into web-based content that aligned with educational needs and overall learning goals.

    • Produced learning outcomes consistent with educational goals by applying best practice principles for eLearning.
  4. September 2009 - April 2012
    Senior Instructional Designer, American Express

    Transformed organizational learning from instructor led training to e-learning. Collaborated with colleagues on strategic initiatives to drive improved standards for professional development and design quality.

    • Led initiatives for talent development and design quality assurance, improving all facets of learning materials across World Service Learning Network by 33%.
  5. April 2012 - March 2014
    Manager, Instructional Design & Delivery, American Express

    Managed team of 9 instructional designers, learning specialists, and coaches in Lean Six Sigma production environment. Led strategic initiative for talent development and digital learning.

    • Achieved Six Sigma level quality for 8 consecutive quarters by implementing mobile learning strategy.
  6. November 2012 - October 2013
    Project Director, Talent Development Conference, American Express

    Led team of 73 producers, presenters, and participants to deliver a 24 hour conference with all interactions presented online. Project deliverables included: a virtual and interactive conference center, 60 synchronous learning sessions/13 asynchronous sessions, virtual library and networking center, interactive global schedule of events, 23-page conference e-book, and all promotional messaging.

    • Deliverables and intellectual properties created 100% internally
    • Aero hard dollar cost for event
    • Average time spent at conference was 5.5 hours per attendee
    • Overall RTF for live session was 97.5%.
  7. March 2014 - March 2015
    ID Manager, Global Center of Excellence, American Express

    Instituted global organizational strategy that ensured consistency of learning quality for participants in every geographic location. Managed international team of instructional design professionals; identified talent development opportunities to support continuous improvement in overall design quality.

    • Increased speed-to-competency by 25% for new hire employees across all geographies by re-writing on boarding learning programs for all global markets.
  8. April 2015 - June 2017
    Senior Manager, Learning Operations, Sears Holdings Corporation

    Led teams of learning solutions architects, instructional designers, and junior IDs to support various lines of business. Built a talent pipeline; provided mentorship to develop a high performing team. Served as project manager and business partner for all learning transformation activities.

    • Re-designed classroom based new hire curriculum into robust blended learning, resulting in hard dollar cost saves of $6K per new hire class.
    • Improved on-the-job results from Day One, by incorporating scenario based eLearning activities into new hire learning.
    • Implemented global governance process, giving stakeholders and business partners a voice in prioritizing project requests, enabling on-time completion of learning projects.

Results

  • $300K
    Cost saves using internal resources
  • 97.5
    highest net promoter score for a learning project
  • 8
    consecutive quarters of six sigma level quality

years of experience

  • change management
    10
  • Project management
    14
  • financial educator
    12
  • facilitation/public speaking
    20+
  • people leadership
    15
  • learning technologies
    14
  • adult learning
    15
  • global learning solutions
    14

Questions & Answers

What are your long-term goals?
I've had success designing and implementing learning transformations at the business level. I'm now interested in building enterprise level learning strategies that are agile, innovative, and cost-effective.
What learning projects are you working on right now?
I'm a big fan of the massive open online courses (MOOCs) offered by EdX, Udemy, Coursera, etc. I am a hobbyist photographer, and really enjoy the digital photography classes that Michigan State offers on Coursera. As a former Economics major, I find myself caught up in the Behavioral Economics courses and blogs.
Which of the current learning trends do you think will stand the test of time?
I think any learning innovation that aligns with the needs of a business and produces results has a good chance of surviving. Companies are becoming more agile and fast paced, so learning must similarly evolve. On-demand learning, micro learning, gamification, customized learning paths, and virtual synchronous learning are all solutions that support this reality.
What is the biggest challenge organizations are facing today, learning-wise?
Successful organizations need their workforce to be knowledgeable, flexible and engaged. Learning is no longer a one-and-done effort; however, this does not mean that endless training sessions should become the new normal. Savvy businesses are now building learning roadmaps that augment traditional learning solutions with activities such as professional apprenticeships, hands-on practice, virtual and on-demand learning modules, performance support, and personalized learning paths.

Scenes from my world

Images

  • Gator Gone Hunting
    Gator Gone Hunting
  • Sleeping Lion Mtn
    Sleeping Lion Mtn
  • Poppy House in Bloom
    Poppy House in Bloom
  • View of a Bridge
    View of a Bridge
  • Above the Clouds
    Above the Clouds
  • Cabernet Grapes
    Cabernet Grapes

LinkedIn

  • Eight Tips for Success in the Virtual Classroom
    www.linkedin.com/pulse/seven-tips-success-virtual-classroom-barb-babcock

Learning & Leadership Blog

Breaking the Cycle of Endless Revisions

I was reminiscing with a colleague about a project we dubbed “Swamp Thing” because every time work approached completion, the learning team would be asked to tweak part of the content or design. The project requirements weren’t especially onerous; the execution, however, took on a life of its own. I came on board when the team was completing rewrite number 24.

The root cause of the project’s longevity turned out to be simple: the focus was on ideas and wants, not on true learner needs. While...

Read Post | Visit the Blog

Contact

Location

Austin, Texas USA

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